INTERNATIONAL IN-STORE GIC BOGOTA 2018 CONFERENCE
New in-store communications ideas from around the world were presented at an international conference which was held in Colombia this June.
The conference was attended by companies from all over the world; this year companies from the USA, Brazil, Portugal, Holland, Canada, Great Britain, Colombia, Lebanon, France, Belgium, China, Spain, Russia, Pakistan, Turkey, India, Thailand were represented. As the only representative from the Czech Republic, this event was attended by DEKOR, s.r.o., which won several awards. The most successful project was for Bell & Ross France for the shop-in-shop in Bordeaux.
Individual members presented their POS projects, workshops were also held focusing on new trends, innovations and technology in the field, and at the same time on the possibility of greater global co-operation between individual members.
In addition to the intense business program, an accompanying social event took place a program with the opportunity to get to know the Bogota metropolis and local neighborhood gourmet cuisine and delicious Colombian coffee and chocolate.
The purpose of the GIC international meeting is to present new projects from individual workshops, exchange of creative and technical solutions and their further use by other members in other markets.
The next conference will take place in Belgium in June 2019.